Working tool · published
AI-search readiness checklist
Assess whether AI-assisted search can access, understand, qualify, and source a business from its visible website evidence.
Reviewed 2026-07-20 · National guidance, Austin proofBrowser checklist
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The task and the failure mode
Built for: Organizations evaluating AI-search readiness without relying on unsupported optimization myths.
Teams chase novel files or phrasing while their site still lacks crawlable facts, direct answers, source support, entity clarity, and qualification detail.
Workflow
- 01Confirm ordinary search access first.
- 02Inventory important factual claims and proof.
- 03Evaluate direct answers and topic coverage.
- 04Check entity relationships and source consistency.
- 05Create a measured improvement backlog.
Evidence to retain
- Crawlable server-rendered content.
- Source-backed claims and named limitations.
- Clear organization, person, service, and location relationships.
Release checklist
- Indexable canonical pages
- Plain-language service definitions
- Visible authorship or accountable ownership
- Supported claims
- Useful comparison and qualification detail
- Consistent business facts
- Crawlable internal links
- Search and lead baseline
Boundaries and caveats
No checklist can guarantee citation in an AI-generated answer.
Ordinary search fundamentals remain the base layer.
Primary sources
- Google Search Central: Creating helpful, reliable, people-first contentdevelopers.google.com
- Google Search Essentials and SEO Starter Guidedevelopers.google.com
- Google Search spam policiesdevelopers.google.com