Free working tools
Tools for the work between diagnosis and implementation.
Twelve practical checklists, calculators, and brief builders for technical SEO, local visibility, measurement, migrations, and AI workflows.
12 distinct buyer tasks · Updated 2026-07-20checklist
Technical SEO Audit Checklist
A browser-ready technical SEO audit checklist covering access, rendering, indexing signals, canonicals, links, schema, performance, and measurement.
Open resource →checklistLocal SEO Audit Checklist
Check real-world business eligibility, profiles, local pages, service-area truth, reviews, citations, links, and lead paths without city-page spam.
Open resource →checklistService-Page SEO Checklist
Review a service page for distinct intent, buyer usefulness, proof, crawlability, internal support, next steps, and measurement.
Open resource →checklistWebsite Redesign SEO Migration Checklist
A prelaunch and postlaunch checklist for preserving important URLs, content, internal links, metadata, analytics, and crawl signals during a redesign.
Open resource →checklistGoogle Business Profile Measurement Checklist
A privacy-safe checklist for profile links, campaign parameters, calls, website actions, booking paths, and downstream lead reconciliation.
Open resource →checklistCall and Form Tracking QA Checklist
Test conversion events, source context, deduplication, fallbacks, privacy, CRM handoffs, and failure states for calls and forms.
Open resource →assessment
AI Search Readiness Checklist
Assess whether AI-assisted search can access, understand, qualify, and source a business from its visible website evidence.
Open resource →assessmentAI Workflow Readiness Checklist
Assess task boundaries, source data, exception handling, human review, security, observability, and measurable value before automating.
Open resource →builder
Privacy-Safe UTM Builder
Build a consistently named campaign URL in the browser without submitting the entered destination or campaign values to VOID.
Open resource →builderService-Page Brief Builder
Turn a real service, audience, problem, proof set, exclusions, and next action into a structured page brief in the browser.
Open resource →