Free working tools
Tools for the work between diagnosis and implementation.
Twelve practical checklists, calculators, and brief builders for technical SEO, local visibility, measurement, migrations, and AI workflows.
12 distinct buyer tasks · Updated 2026-07-21checklist
Free Technical SEO Audit Checklist: 35 Checks + Template
Run 35 technical SEO release checks in a no-signup browser workspace. Save statuses and notes locally, then export CSV, JSON, Markdown, or print and save a PDF.
Open resource →checklistLocal SEO Audit Checklist
Use this 30-point local SEO checklist to verify Business Profile eligibility, service-area truth, reviews, citations, local pages, calls, bookings, and qualified-lead measurement before expanding locations or content.
Open resource →checklistService Page SEO Checklist
Use this 25-point QA checklist to make one service page useful, crawlable, provable, locally accurate, internally supported, and measurable before publication or recrawl.
Open resource →checklistWebsite Redesign SEO Migration Checklist
Use this 30-point migration checklist and redirect-map template to preserve priority URLs, content, internal links, metadata, analytics, and conversion paths before, during, and after a website redesign.
Open resource →checklistGoogle Business Profile Measurement Checklist
A privacy-safe checklist for profile links, campaign parameters, calls, website actions, booking paths, and downstream lead reconciliation.
Open resource →checklistCall and Form Tracking QA Checklist
Test conversion events, source context, deduplication, fallbacks, privacy, CRM handoffs, and failure states for calls and forms.
Open resource →assessment
AI Search Readiness Checklist
Assess whether AI-assisted search can access, understand, qualify, and source a business from its visible website evidence.
Open resource →assessmentAI Workflow Readiness Checklist
Assess task boundaries, source data, exception handling, human review, security, observability, and measurable value before automating.
Open resource →builder
Privacy-Safe UTM Builder
Build a consistently named campaign URL in the browser without submitting the entered destination or campaign values to VOID.
Open resource →builderService-Page Brief Builder
Turn a real service, audience, problem, proof set, exclusions, and next action into a structured page brief in the browser.
Open resource →