Definitions for the AI, web, and visibility work.

A bounded process where AI helps transform inputs into structured outputs, recommendations, summaries, or routing decisions with explicit review points.

A website built so buyers can understand the offer and search systems can crawl, index, parse, and connect the right pages.

A fixed-scope review of how a business is discovered, understood, cited, and contacted across search and AI-assisted discovery surfaces.

The sequenced plan that turns diagnostic findings into technical fixes, content work, measurement setup, and optional build scope.

The tracking and review layer that connects visibility work to calls, forms, booking actions, and qualified inquiry quality.

Search engine optimization: making pages crawlable, indexable, understandable, useful, and competitive in classic search results.

Answer engine optimization: making expertise easier for answer surfaces to find, summarize, and cite accurately.

Generative engine optimization: preparing pages and evidence so AI-assisted search experiences can understand the business without distortion.

A review of whether the site gives AI-assisted search systems clear, specific, source-supported material to work with.

A structured inspection of crawl access, rendering, indexing signals, canonicals, internal links, structured data, performance, and observable search defects.

The work of making a real business easier to discover and evaluate for geographically relevant searches.

Google’s business listing surface for eligible organizations to manage how factual business information appears in Search and Maps.

The local map-and-listing result block that may appear for searches with geographic or nearby intent.

A useful page explaining how a real business serves a specific, genuinely covered market and what buyers there need to know.

A page made mainly to rank for similar queries and funnel visitors to the same destination without providing distinct value.

Whether important pages and assets can be discovered and fetched by search crawlers without avoidable blocks or dead paths.

Whether a page is eligible to be stored and shown in search results after it is crawled.

Structured data vocabulary used to describe entities and page content in a machine-readable form.

The way important pages are connected from navigation, hubs, related content, and contextual links on the same site.

The representative URL selected for a set of duplicate or very similar pages.

A machine-readable file that lists canonical URLs a site wants search engines to discover and crawl.

An instruction controlling crawler access or how a crawled page may be indexed and presented.

A map of buyer questions, search queries, answer formats, and source requirements for a priority topic.

Source-backed pages, field notes, explainers, and comparison assets that help buyers evaluate a company with less guesswork.

The visible evidence backing a statement, such as examples, methodology, source links, constraints, or measured observations.

Google’s owner-facing service for monitoring search performance, indexing signals, crawl issues, enhancements, and submitted sitemaps.

Instrumentation that records meaningful buyer actions such as qualified forms, calls, bookings, purchases, or approved downstream outcomes.

A Google Analytics event marked as especially important to a business outcome.

A measurement method connecting inbound calls to marketing source or page context while preserving the business’s primary phone information.

A campaign parameter appended to a destination URL so analytics can classify source, medium, campaign, and optional content or term context.