Working tool · published

UTM campaign URL builder

Build a consistently named campaign URL in the browser without submitting the entered destination or campaign values to VOID.

Reviewed 2026-07-20 · National guidance, Austin proof
Runs in your browser

Use the tool.

Inputs and results stay in this browser tab. Analytics records only the tool route and interaction location.

01

The task and the failure mode

Built for: Teams creating tagged external campaign links for analytics reporting.

Inconsistent capitalization, spaces, channel names, and accidental personal data make campaign reports fragmented or unsafe.

02

Workflow

  1. 01Enter a public destination URL.
  2. 02Choose a stable source and medium.
  3. 03Add a campaign name and optional content label.
  4. 04Review the generated URL.
  5. 05Test the destination before publishing.
03

Evidence to retain

  • A documented campaign naming convention.
  • A valid public destination with existing canonical behavior.
  • A test click visible in the expected analytics acquisition report.
04

Release checklist

  • Public HTTPS destination
  • Lowercase source
  • Lowercase medium
  • Reusable campaign name
  • No personal data
  • No UTMs on internal links
05

Boundaries and caveats

This tool runs locally in your browser; do not enter private destinations or personal data.

Analytics processing and attribution rules can change how campaign sessions are reported.

06

Primary sources

  1. Google Analytics: Collect campaign data with custom URLssupport.google.com
  2. Google Analytics: About key eventssupport.google.com
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