Working tool · published
Local SEO audit checklist
Check real-world business eligibility, profiles, local pages, service-area truth, reviews, citations, links, and lead paths without city-page spam.
Reviewed 2026-07-20 · National guidance, Austin proofBrowser checklist
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The task and the failure mode
Built for: Local and service-area businesses that need an evidence-led local visibility review.
Local audits fail when profile tactics are separated from real operations, website clarity, accurate locations, and qualified lead measurement.
Workflow
- 01Verify the real business model and locations.
- 02Review Business Profile accuracy and eligibility.
- 03Inspect local page usefulness and duplication.
- 04Trace citations, reputation, links, and lead paths.
- 05Prioritize corrections before expansion.
Evidence to retain
- Owner-verified name, address or service area, phone, hours, and categories.
- Live website/Profile consistency checks.
- Distinct local proof for every indexable market page.
Release checklist
- Business Profile eligibility
- Name and category accuracy
- Hours and holiday updates
- Real address or service area
- Location and service-page quality
- Review process and policy compliance
- Citation consistency
- Calls, forms, and booking measurement
Boundaries and caveats
Do not create profiles or pages for locations that are not real and eligible.
Local visibility varies with proximity and competition; no position is guaranteed.
Primary sources
- Google Business Profile representation guidelinessupport.google.com
- Google Business Profile service-area guidancesupport.google.com
- Google Search spam policiesdevelopers.google.com