Key takeaway
Identify what the intermediary actually does, who pays it and which decisions remain with your business.
Separate the roles.
A referral service helps identify a potential receiving program and coordinate an approved introduction. A marketplace supports discovery between providers and buyers. A dataset supplier may prepare and license its own inventory. A broader brokerage or advisory service may negotiate or manage a transaction under a specific mandate. These roles can overlap, but they should not be assumed.
| Route | What to clarify |
|---|---|
| Referral | Recipient, attribution and contingent compensation |
| Marketplace | Provider obligations, listing claims and buyer access |
| Packaged-data supplier | Available scope, provenance and sample/license terms |
| Seller adviser | Mandate, fees, negotiation authority and conflicts |
Distinguish operational knowledge from contact data.
Some firms focus on marketing contacts, enrichment or consumer information. This site focuses on a potential licensing route for company operational context. The difference should guide buyer selection and legal review; it does not make every company record non-personal or unrestricted.
Find a buyer requirement before preparing a product.
Marketplaces such as Datarade show category and provider discovery. A category listing can help understand how buyers describe needs, but it does not establish demand for your own archive. Start with a use case and ask which characteristics matter before investing in a public listing or polished package.
Understand how the intermediary is paid.
Ask whether the fee comes from the seller, receiving program or both. Distinguish fixed fees, success payments and continuing revenue shares. Identify conflicts and any exclusivity. A referral reward belongs to the intermediary’s program terms; it is not the company’s license price.
Use VOID’s scope accurately.
VOID Agency’s initial service is independent fit discovery, a potential route, a permissioned introduction and handoff coordination. It has no upfront seller referral fee. An export, anonymization project or seller-negotiation mandate is a separate scope. Owners remain free to explore public programs directly.